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Los Angeles Times, Nov. 24, 1964

Better Hide Your Wallet, Cause the Daleks are Coming (1964)

1964-11-21 Pottstown Mercury.jpg

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LONDON (AP)—The Christmas outlook is horrific. All the kiddies want Daleks.

And what, pray, are Daleks? They are things or persons created for a children's television series called Dr. Who.

This is a space-time serial that for years has flitted unspectacularly from planet to planet without stirring up much comment.

Suddenly, however, Dr. Who has hit the jackpot with a story of an invasion by Daleks. Dalekitis may be as big an epidemic as Beatlemania.

A Dalek is an armor-plated cone topped by a sort of helmet with death-ray antennae. Inside is a once-human monster supposedly so revolting that even the tele-screens won't show it.

Dalek toys and outfits are on sale for the Christmas trade.

They come in two sizes.

One is a battery-powered job which wobbles across the floor emitting metallic noises.

The other is a child-powered model tailored to fit the average 8-year-old.

Even the dear old British Broadcasting Corp. already has issued instructions for making a do-it-yourself Dalek.

The advertising, pitch for the toys or outfits has a swell theme: "Superfun: Disintegrate Your Dad."

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  • APA 6th ed.: (1964-11-21). Better Hide Your Wallet, Cause the Daleks are Coming. The Pottstown Mercury p. 3.
  • MLA 7th ed.: "Better Hide Your Wallet, Cause the Daleks are Coming." The Pottstown Mercury [add city] 1964-11-21, 3. Print.
  • Chicago 15th ed.: "Better Hide Your Wallet, Cause the Daleks are Coming." The Pottstown Mercury, edition, sec., 1964-11-21
  • Turabian: "Better Hide Your Wallet, Cause the Daleks are Coming." The Pottstown Mercury, 1964-11-21, section, 3 edition.
  • Wikipedia (this article): <ref>{{cite news| title=Better Hide Your Wallet, Cause the Daleks are Coming | url=http://cuttingsarchive.org/index.php/Better_Hide_Your_Wallet,_Cause_the_Daleks_are_Coming | work=The Pottstown Mercury | pages=3 | date=1964-11-21 | via=Doctor Who Cuttings Archive | accessdate=19 November 2017 }}</ref>
  • Wikipedia (this page): <ref>{{cite web | title=Better Hide Your Wallet, Cause the Daleks are Coming | url=http://cuttingsarchive.org/index.php/Better_Hide_Your_Wallet,_Cause_the_Daleks_are_Coming | work=Doctor Who Cuttings Archive | accessdate=19 November 2017}}</ref>

  • Title: Yule Toys Taken Over By Horrific Monster
  • Publication: Los Angeles Times
  • Date: 1964-11-24