Doctor Who Cuttings Archive

Cheeky VW hitch ride with Dr Whos

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AN advert featuring three former Dr Whos peering into a car has upset the BBC.

It banned Volkswagen from using the name of the TV series in ads but the motor firm has gone ahead with a poster and press campaign using Jon Pertwee, Peter Davison and Tom Baker to help sell its Golf Estate.

The ads even compare the machine to the Tardis, with the boast: 'We've doctored the Golf. The new estate is 41 per cent bigger on the inside than the hatchback version.'

BBC Enterprises said: 'We are less than amused to see the spirit, if not the legality of our rights to Dr Who being used this way. But we understand the hold Dr Who has on viewers and car buyers.'

Disclaimer: These citations are created on-the-fly using primitive parsing techniques. You should double-check all citations. Send feedback to whovian@cuttingsarchive.org

  • APA 6th ed.: (1994-03-04). Cheeky VW hitch ride with Dr Whos. Daily Mail p. 29.
  • MLA 7th ed.: "Cheeky VW hitch ride with Dr Whos." Daily Mail [add city] 1994-03-04, 29. Print.
  • Chicago 15th ed.: "Cheeky VW hitch ride with Dr Whos." Daily Mail, edition, sec., 1994-03-04
  • Turabian: "Cheeky VW hitch ride with Dr Whos." Daily Mail, 1994-03-04, section, 29 edition.
  • Wikipedia (this article): <ref>{{cite news| title=Cheeky VW hitch ride with Dr Whos | url=http://cuttingsarchive.org/index.php/Cheeky_VW_hitch_ride_with_Dr_Whos | work=Daily Mail | pages=29 | date=1994-03-04 | via=Doctor Who Cuttings Archive | accessdate=20 October 2019 }}</ref>
  • Wikipedia (this page): <ref>{{cite web | title=Cheeky VW hitch ride with Dr Whos | url=http://cuttingsarchive.org/index.php/Cheeky_VW_hitch_ride_with_Dr_Whos | work=Doctor Who Cuttings Archive | accessdate=20 October 2019}}</ref>