Speaking of $$$$

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• Publication: The Evening Sun (Baltimore)
• Date: 1989-03-21
• Author: Steve McKerrow
• Page: C5
• Language: English

Maryland Public Television's latest 17-day fund-raising drive, which ended Sunday, exceeded its goal in both dollars and membership.

Bob Harrison, vice president for development, says that the drive generated $606,181 in pledges from 11,721 pledgees. MPT's goals had been to raise $600,000 and gain 9,000 members.

What shows drew the most viewer loyalty, as measured by their willingness to part with cash?

In something of a surprise, two daytime weekend programs were among the top three pledge generators: a "This Old House Marathon" presentation of six editions of the home repair series, with $32,322 in pledges, and "The Frugal Gourmet," with $10,695 in pledges.

"Five years ago the how-to shows were something you'd dump out of on a Saturday afternoon (during a pledge period) and run National Geographic repeats," says Harrison. However, figures show a 54 percent increase recently in viewers for MPT's weekend lineup of helpful shows.

In second place as a pledge generator between the how-to shows was "Dr. Who," the perennially popular Saturday night sci-fi series from England, with more than $20,000 in pledges.

Disclaimer: These citations are created on-the-fly using primitive parsing techniques. You should double-check all citations. Send feedback to whovian@cuttingsarchive.org

• APA 6th ed.: McKerrow, Steve (1989-03-21). Speaking of $$$$. The Evening Sun (Baltimore) p. C5.
• MLA 7th ed.: McKerrow, Steve. "Speaking of $$$$." The Evening Sun (Baltimore) [add city] 1989-03-21, C5. Print.
• Chicago 15th ed.: McKerrow, Steve. "Speaking of $$$$." The Evening Sun (Baltimore), edition, sec., 1989-03-21
• Turabian: McKerrow, Steve. "Speaking of $$$$." The Evening Sun (Baltimore), 1989-03-21, section, C5 edition.
• Wikipedia (this article): <ref>{{cite news| title=Speaking of $$$$ | url=http://cuttingsarchive.org/index.php/Speaking_of_$$$$ | work=The Evening Sun (Baltimore) | pages=C5 | date=1989-03-21 | via=Doctor Who Cuttings Archive | accessdate=19 June 2025 }}</ref>
• Wikipedia (this page): <ref>{{cite web | title=Speaking of $$$$ | url=http://cuttingsarchive.org/index.php/Speaking_of_$$$$ | work=Doctor Who Cuttings Archive | accessdate=19 June 2025}}</ref>