DR. WHO' ON THE LINE: The 30-year-old BBC television series "Dr. Who," available on video through CBS/Fox Video, is entering the interactive age through a promotion with Hollywood Online.
Beginning in mid-May, fans of the show can dial the interactive program, which highlights six new episodes available on video May 18.
Hollywood Online is part of America Online, a computer modem service that has about 700,000 subscribers.
Callers can access more than just street dates. There is information about each of the seven actors who have played "Dr. Who," famous villains who have opposed our hero, memorable phrases popularized on the show, and, of course, a complete list of episodes on cassette. The program, which runs about 30 minutes, incorporates digital video clips, animation, sound, and text.
"This is the 46th episode we've released, and from our research we know what kind of interests 'Dr. Who' consumers have," says Mindy Picard, VP of marketing. "And from a consumer bounce-back card survey, we've discovered many 'Dr. Who' fans are very computer-friendly." From a marketing standpoint, Picard was impressed with the fact that Hollywood Online is accessed about 12 million times each month.
For those fans not hooked up to the database sere ice, the "Dr. Who" program is available on floppy disc for either the Macintosh or Windows formats. Consumers who purchase two "Dr. Who" videos can receive the disc free by mail.
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