Doctor Who Cuttings Archive

BBC blocks use of Dr Who as role model for gifted children charity

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HE is a hero for millions of children but the powers that control Doctor Who s universe have blocked him from becoming a role model for bright youngsters.

BBC rules on impartiality mean a request for the time lord to front a campaign designed to show gifted children that it is cool to be clever has been refused.

The National Association for Gifted Children (NAGC) thought the new Doctor Who would be ideal for their new It's Alright To Be Bright campaign, and wrote to the corporation asking for permission to use his image.

The BBC wrote back saying it could not give permission because it has to remain impartial.

NAGC chief executive Denise Yates said: Every year we run a campaign encouraging people to understand that gifted children need to be supported as much as anybody else.

We've been looking for a while for a role model that children can look up to. We were racking our brains and one of the people that kept coming back to me was Doctor Who. He s a genius but everyone looks up to him. We asked if the BBC would let us have him, but a letter did come back and said we couldn't .

Ms Yates said the time lord would have been perfect as he's very bright, he finds his way out of tight situations and creatively looks for solutions where there doesn't seem to be a solution qualities the NAGC is seeking to encourage.

The NAGC is now looking elsewhere, with Top Gear presenter Richard Hammond and scientist Brian Cox in the frame, according to the Times Educational Supplement, which first published the report.

A BBC spokesman said: As a brand, Doctor Who receives many charity and endorsement requests which unfortunately we are not able to fulfil.

As a result, Doctor Who supports BBC Children In Need and Comic and Sports Relief as the series nominated charity initiatives.


GRAPHIC: RESPECT: Doctor Who stars Matt Smith and Karen Gillan.

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  • APA 6th ed.: (2010-04-17). BBC blocks use of Dr Who as role model for gifted children charity. The Herald p. 8.
  • MLA 7th ed.: "BBC blocks use of Dr Who as role model for gifted children charity." The Herald [add city] 2010-04-17, 8. Print.
  • Chicago 15th ed.: "BBC blocks use of Dr Who as role model for gifted children charity." The Herald, edition, sec., 2010-04-17
  • Turabian: "BBC blocks use of Dr Who as role model for gifted children charity." The Herald, 2010-04-17, section, 8 edition.
  • Wikipedia (this article): <ref>{{cite news| title=BBC blocks use of Dr Who as role model for gifted children charity | url=http://cuttingsarchive.org/index.php/BBC_blocks_use_of_Dr_Who_as_role_model_for_gifted_children_charity | work=The Herald | pages=8 | date=2010-04-17 | via=Doctor Who Cuttings Archive | accessdate=30 May 2020 }}</ref>
  • Wikipedia (this page): <ref>{{cite web | title=BBC blocks use of Dr Who as role model for gifted children charity | url=http://cuttingsarchive.org/index.php/BBC_blocks_use_of_Dr_Who_as_role_model_for_gifted_children_charity | work=Doctor Who Cuttings Archive | accessdate=30 May 2020}}</ref>