Prepare for an invasion of the Dr Who toys
- Publication: Daily Express
- Date: 2005-03-30
- Author: Mark Jagasia
- Page: 23
- Language: English
THE BBC is to unleash a cascade of sci-fi related merchandise to cash in on the popularity of the new Doctor Who.
Radio-controlled Daleks, Tardis DVD cabinets, clocks, novels, sticker books, phone ringtones, board games and action dolls of stars Billie Piper and Christopher Eccleston are among 70 themed items licenced by Auntie.
Eccleston, acclaimed by fans and critics for his debut as the eccentric Timelord, was seen last week delightedly brandishing a doll of himself on the Jonathan Ross show.
The BBC has denied it is being excessive in its marketing drive, pointing out that most Hollywood blockbusters, such as the Harry Potter films, release hundreds of related products.
Profit
Many of the items which are likely to exterminate parents' wallets, including the £30 remote-controlled Daleks and a battery-powered version of the Doctor's sonic screwdriver, will not appear in toy shops until autumn, long after the current series of Doctor Who has ended.
Under its charter, the Beeb has a duty to make money on the back of its programmes through its BBC Worldwide arm. The profit is then reinvested back into the Corporation.
The new merchandise will follow in a long line of spin-off products — the latest edition of Radio Times offers readers Cybermen collectors' plates and a K-9 cookie jar.
But the BBC has pledged that it will not attach the Doctor Who brand to junk food or sweets.
The market for Doctor Who merchandise does not solely appeal to children. Toys from earlier incarnations of the show in the 1960s and 70s have become collectors' items with fans paying hundreds of pounds for mint-condition Daleks.
The Timelord's memorabilia
Caption: FIGHT FIRE WITH FIRE: Strike up a light with this Dalek lighter
Caption: CRUMBS OF COMFORT: In the Tardis biscuit barrel
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- APA 6th ed.: Jagasia, Mark (2005-03-30). Prepare for an invasion of the Dr Who toys. Daily Express p. 23.
- MLA 7th ed.: Jagasia, Mark. "Prepare for an invasion of the Dr Who toys." Daily Express [add city] 2005-03-30, 23. Print.
- Chicago 15th ed.: Jagasia, Mark. "Prepare for an invasion of the Dr Who toys." Daily Express, edition, sec., 2005-03-30
- Turabian: Jagasia, Mark. "Prepare for an invasion of the Dr Who toys." Daily Express, 2005-03-30, section, 23 edition.
- Wikipedia (this article): <ref>{{cite news| title=Prepare for an invasion of the Dr Who toys | url=http://cuttingsarchive.org/index.php/Prepare_for_an_invasion_of_the_Dr_Who_toys | work=Daily Express | pages=23 | date=2005-03-30 | via=Doctor Who Cuttings Archive | accessdate=16 April 2025 }}</ref>
- Wikipedia (this page): <ref>{{cite web | title=Prepare for an invasion of the Dr Who toys | url=http://cuttingsarchive.org/index.php/Prepare_for_an_invasion_of_the_Dr_Who_toys | work=Doctor Who Cuttings Archive | accessdate=16 April 2025}}</ref>
