We'll Exterminate All the Other Toys
- Publication: Daily Star
- Date: 2005-03-30
- Author: Nigel Pauley
- Page: 8
- Language: English
REMOTE-controlled Daleks are set to exterminate toy shop rivals.
New £30 models of the scary aliens are likely to become the UK's hottest toys of the year. And the BBC will rake in up to £50million from the Daleks as well as action figures from the smash-it Doctor Who series. The show made a triumphant return to BBC1 at the weekend, attracting 10.5m viewers.
Now a merchandising blitz will feature at least 70 different products, including figures of Dr Who (Chris Eccleston, 40, left) and sidekick Rose (Billie Piper, 22).
The figures — including the one pictured right — will hit the shelves in the autumn, when a toy version of the Doctor's sonic screwdriver will also go on sale.
Mania
Other products will include a Play Station game and ringtones.
A BBC insider said: "Doctor Who hopefully will become the year's hottest brand. Our plan is to make the Doctor Who products the must-have toys of Christmas 2005."
As Doctor Who mania spreads, this week's collectors' edition of Radio Times — with a special Tardis cover and 16-page pullout — yesterday attracted a bid of £9.99 on eBay while it was still on sale in shops for only 93p.
Disclaimer: These citations are created on-the-fly using primitive parsing techniques. You should double-check all citations. Send feedback to whovian@cuttingsarchive.org
- APA 6th ed.: Pauley, Nigel (2005-03-30). We'll Exterminate All the Other Toys. Daily Star p. 8.
- MLA 7th ed.: Pauley, Nigel. "We'll Exterminate All the Other Toys." Daily Star [add city] 2005-03-30, 8. Print.
- Chicago 15th ed.: Pauley, Nigel. "We'll Exterminate All the Other Toys." Daily Star, edition, sec., 2005-03-30
- Turabian: Pauley, Nigel. "We'll Exterminate All the Other Toys." Daily Star, 2005-03-30, section, 8 edition.
- Wikipedia (this article): <ref>{{cite news| title=We'll Exterminate All the Other Toys | url=http://cuttingsarchive.org/index.php/We%27ll_Exterminate_All_the_Other_Toys | work=Daily Star | pages=8 | date=2005-03-30 | via=Doctor Who Cuttings Archive | accessdate=21 December 2024 }}</ref>
- Wikipedia (this page): <ref>{{cite web | title=We'll Exterminate All the Other Toys | url=http://cuttingsarchive.org/index.php/We%27ll_Exterminate_All_the_Other_Toys | work=Doctor Who Cuttings Archive | accessdate=21 December 2024}}</ref>
